Product
The Pool Cleaner Built for the Pool That's Nowhere Near a Power Outlet
There's a category of pool the cleaning-equipment industry quietly ignores: the one without a convenient outlet. The cordless, 100% solar Betta Flex is built for it.
Building It
Articles by Mira Kowalski
Showing 16 articles by this author
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Product
The Feature You Should Have Said No To
Every bloated product is a museum of features a founder could not say no to. Here is how to spot the ones quietly costing you.
SaaS
Churn Is a Content Strategy
The cancellation flow is the most honest conversation you will ever have with a customer. Most founders waste it.
Product
Watching a Solo Founder Ship AI Slides in Public
A look at how one indie team turned a slide-generation tool into a build-in-public case study, and what the rest of us can borrow.
Product
The Father's Day Gift Pool-Owning Dads Actually Want — and a Smart Skimmer That Earns Its Spot on the List
Most Father's Day gift guides confuse novelty with utility. For pool-owning dads, the Betta Neo is the rare gift that removes a daily chore instead of adding shelf space.
SaaS
Why Founders Are Killing Their Free Tiers in 2026
AI broke the unit economics of the free tier. Here's what's replacing it — and why conversion is going up, not down.
Product
The One-Feature Product Is Back
The everything-app era is ending. The most interesting tools shipping in 2026 do one thing completely — and that focus is now the moat.
Product
The Smart Home Gadget That Finally Solves the Pool Problem
Smart home tech struggled with outdoor: distance, weather, power. The Betta Neo is the first connected pool skimmer that actually nails all three.
Launches
Why Product Hunt isn't dead, yet
The site keeps getting written off. The numbers keep telling a more complicated story. A look at what Product Hunt is actually for in 2026.
Product
SaySo is rebuilding voice input for people who type for a living
SaySo is a voice-input layer for writers and builders. The pitch — stop typing into the prompt box. Just talk to your editor, your IDE, your AI agent.
Indie Hackers
How small teams handle support without burning out
Customer support is the most under-rated craft in a small startup. A look at the systems indie founders use to avoid burnout.
Launches
A retrospective on a failed launch
Most launches don't work. Most retrospectives are unhelpful. An anonymized look at what one failed launch actually taught its founder.
Founders
Missa is a fine-food brand that started as a side project
Missa, a Singapore-based gourmet hamper company, is the kind of careful, taste-led commerce play that does not look like a 2026 startup. That is the point.
Indie Hackers
Notes from a one-person company
The solo SaaS isn't a stunt anymore. A look at what running one actually requires in 2026, beyond the obvious tooling.
AI Startups
Enception is rebuilding Reddit marketing on top of LLMs
Reddit is the most hostile surface in marketing. Enception.ai is betting that authenticity, not volume, is the lever AI finally makes scalable.
Indie Hackers
The first $1k month is quieter than you think
The founder myth says crossing $1k MRR is a parade. In practice it's a Sunday afternoon and a customer you don't recognize.