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Building It

Editorial Guidelines

Last Updated: June 2026

Editorial Guidelines

Building It is committed to accurate, independent reporting about founders, products, and software companies. These guidelines define how we report, verify, and publish.

Core Principles

Accuracy

  • Verify factual claims before publication
  • Attribute sourcing clearly
  • Correct errors promptly and transparently
  • Distinguish reporting from opinion and analysis

Independence

  • Editorial decisions are independent from advertisers, investors, and subjects of coverage
  • Sponsored or paid material must be clearly labeled
  • Writers must disclose material conflicts of interest

Specificity

  • Prefer concrete product details over vague trend language
  • Describe what a company shipped, who it serves, and what changed
  • Avoid founder worship and uncritical launch coverage

Fairness

  • Give subjects of critical reporting a chance to respond
  • Provide context for metrics, fundraising claims, and growth narratives
  • Avoid misleading framing in headlines and social posts

Coverage Standards

Products and Launches

  • Use the product when possible before writing about it
  • Link to the actual product or primary source material
  • Note meaningful limitations, tradeoffs, or missing context

Funding Coverage

  • Treat valuations, dilution, and runway as real operating facts, not theater
  • Avoid overstating significance without evidence
  • Explain why a raise matters to founders, customers, or the market

AI and Automation

  • AI tools may assist with research or drafting support, but published work is reviewed by a human editor
  • We do not publish unreviewed machine-generated output as reported fact
  • Significant AI assistance in content creation may be disclosed when relevant

Accountability

We welcome corrections, feedback, and questions about our reporting standards at editor@building.it.com.