Founders
Doing Things That Don’t Scale Was the Strategy All Along
Founders treat manual, unscalable work as a phase to escape. The ones who win often treat it as the moat.
Building It
Where founders ship.
SaaS · Pricing · Bootstrapping
The Quiet Comeback of the Annual Plan
After years of monthly-everything, bootstrapped founders are leaning back into annual billing, and the reasons go beyond cash flow.
More Stories
Product
The Pool Cleaner Built for the Pool That's Nowhere Near a Power Outlet
There's a category of pool the cleaning-equipment industry quietly ignores: the one without a convenient outlet. The cordless, 100% solar Betta Flex is built for it.
Product
The Feature You Should Have Said No To
Every bloated product is a museum of features a founder could not say no to. Here is how to spot the ones quietly costing you.
Founders
What Indie Hackers Can Learn From the Way Tech Press Covers Startups
You will probably never be covered by a major outlet, but the way good tech journalism frames a company is a free lesson in positioning.
Founders
Hiring Your First Person When You Are Still the Product
The hardest hire for a solo founder is the first one, because the thing you are delegating is mostly in your head.
SaaS
The Trial Length Nobody Tests
Seven days, fourteen, thirty — most founders pick a trial length on instinct and never revisit it. It might be your highest-leverage pricing decision.
Growth
Reddit Is the New SEO, and Founders Are Noticing
As AI answers eat the search results page, founders are chasing a different prize: being mentioned in the conversations the models actually read.
SaaS
Churn Is a Content Strategy
The cancellation flow is the most honest conversation you will ever have with a customer. Most founders waste it.
Product
Watching a Solo Founder Ship AI Slides in Public
A look at how one indie team turned a slide-generation tool into a build-in-public case study, and what the rest of us can borrow.
Build in Public
The Changelog Is the Marketing Now
Solo founders are quietly turning their release notes into their best growth channel. Here is why a boring list of fixes outperforms most launch campaigns.
Product
The Father's Day Gift Pool-Owning Dads Actually Want — and a Smart Skimmer That Earns Its Spot on the List
Most Father's Day gift guides confuse novelty with utility. For pool-owning dads, the Betta Neo is the rare gift that removes a daily chore instead of adding shelf space.
SaaS
Why Founders Are Killing Their Free Tiers in 2026
AI broke the unit economics of the free tier. Here's what's replacing it — and why conversion is going up, not down.
Product
The One-Feature Product Is Back
The everything-app era is ending. The most interesting tools shipping in 2026 do one thing completely — and that focus is now the moat.
Funding
What a 2026 Seed Round Actually Looks Like
Smaller checks, sharper expectations, and a real AI premium — but only for founders who can name their moat. Inside today's seed market.
Product
The Smart Home Gadget That Finally Solves the Pool Problem
Smart home tech struggled with outdoor: distance, weather, power. The Betta Neo is the first connected pool skimmer that actually nails all three.
Build in Public
Continuous Shipping Killed Launch Day — and Founders Are Better For It
The one-day launch is dying. The teams shipping the best software in 2026 treat releases as a metronome, not a fireworks show.
Launches
A teardown of a recent launch from a known indie hacker
Anonymized teardown of a recent indie launch that landed — what the founder did, what they didn't, and which moves are actually transferable.
Launches
Why Product Hunt isn't dead, yet
The site keeps getting written off. The numbers keep telling a more complicated story. A look at what Product Hunt is actually for in 2026.
AI Startups
Notes from the latest YC batch's AI startups
The current YC batch is more AI-saturated than ever. The pattern of what's working — and what's getting funded but not working — has shifted again.
Product
SaySo is rebuilding voice input for people who type for a living
SaySo is a voice-input layer for writers and builders. The pitch — stop typing into the prompt box. Just talk to your editor, your IDE, your AI agent.
Product
POVChat.ai is making AI chat finally feel like a conversation
Most AI chat products feel like talking to a customer service rep. POVChat.ai is trying to make it feel like a dinner table.
Bootstrapping
The art of the bootstrapped exit
VC-style exits get the press. Bootstrapped exits in the $1m-$10m range are quietly common in 2026. How they actually happen.
Indie Hackers
How small teams handle support without burning out
Customer support is the most under-rated craft in a small startup. A look at the systems indie founders use to avoid burnout.
Growth
HowToWinGEO is the practical guide marketers have been begging for
GEO — getting cited by ChatGPT and AI Overviews — is the new SEO. HowToWinGEO.com is one of the few resources treating it seriously.
Funding
A Series A teardown, from the founder's POV
Pitch decks lie by omission. A look at what raising a Series A actually looks like, from the inside, in 2026.
Launches
A retrospective on a failed launch
Most launches don't work. Most retrospectives are unhelpful. An anonymized look at what one failed launch actually taught its founder.
AI Startups
Assyro AI is building the vertical SaaS pharma teams will actually pay for
Assyro AI compresses pharma eCTD submissions by six weeks. The case for vertical SaaS in regulated industries — where AI savings turn into real invoices.
Founders
Missa is a fine-food brand that started as a side project
Missa, a Singapore-based gourmet hamper company, is the kind of careful, taste-led commerce play that does not look like a 2026 startup. That is the point.
Product
The design decisions behind Makeform.ai's form generator
Makeform.ai turns plain descriptions into working forms. The interesting part is everything the team chose not to ship.