How Much Does an AI UGC Video Generator Cost Per Video?
We converted AI UGC video generator pricing into dollars per second. Format moves the price up to 50-fold inside a single plan.
Shipped by Mira Kowalski
The plan card tells you how many videos you get. The credit table tells you what a UGC video actually costs, and the two can sit far apart. A founder comparing AI UGC video generators on headline counts is comparing numbers built on different formats, different lengths and different underlying models.
So we read the official pricing pages in this category on 6 November 2026 and converted what they publish into one unit: dollars per second of generated video.
What we measured, and how
We started with five vendors in this category: Predis.ai, Creatify, MakeUGC, HeyGen and Arcads. For each, we looked for the entry plan's price, its monthly credits, and a stated cost for a specific video format. Two pages printed all three: Predis.ai's pricing page and Creatify's pricing page. MakeUGC and HeyGen print plan prices and credits, then say the cost of a generation varies by model, duration or complexity. Arcads is out of the table because its pricing URL returned a 404 when we checked.
The method fits in one line: annual-billing monthly price, divided by monthly credits, multiplied by the credits one second of that format consumes. For Creatify, which publishes clips per plan, we divided the plan price by the clip count and then by the clip length. Creatify's counts are stated at 720p and 1K.
We generated no test ads, so this is a price comparison and says nothing about output quality.
The comparison
| Vendor and plan | Monthly price, billed annually | Monthly credits | Format | Published rate | Cost per second |
|---|---|---|---|---|---|
| Predis.ai Core | $19 | 1,300 | Faceless video | 5 credits per 10 seconds | $0.007 |
| Creatify Standard | $10 | 55 | Boreal, 5-second video | 110 clips a month | $0.018 |
| Creatify Standard | $10 | 55 | Aurora, 15-second avatar video | 11 clips a month | $0.061 |
| Creatify Standard | $10 | 55 | Seedance 2.0, 5-second video | 7 clips a month | $0.286 |
| Predis.ai Core | $19 | 1,300 | Standard / UGC video | 200 credits per 8 seconds | $0.365 |
| MakeUGC Starter | $29 | 500 | Varies by model, duration and resolution | Not printed | Not calculable |
| HeyGen Creator | $24 | 600 | Varies by model, duration and complexity | Not printed | Not calculable |
Sources: official pricing pages, read 6 November 2026. Costs per second are our calculation, rounded to three decimals.
Chart: Building It calculation from official pricing pages, 6 November 2026. Entry plans at annual-billing prices.
The finding: format moves the price more than vendor does
Within a single plan, the price of one second of video varies 50-fold at Predis.ai and about 16-fold at Creatify.
That spread is the real story. Predis.ai charges 25 credits per second for standard or UGC video and 0.5 credits per second for faceless video. Creatify's Standard plan buys 110 five-second Boreal clips or seven five-second Seedance 2.0 clips with the same 55 credits. Meanwhile, the gap between the two vendors' most expensive listed formats is modest: $0.365 against $0.286 per second.
Headline counts hide this. Predis.ai's Core card says "about 325 images or 33 videos", while its credit table implies six full 8-second UGC clips from the same 1,300 credits. The card does not say which format its 33 assumes. Creatify's card is more explicit because it lists counts by model, and it shows the same pattern. Eleven avatar videos and 110 Boreal clips are both true statements about one $10 plan.
Our verdict: an AI UGC video generator should be priced on the exact format you plan to run, because the number on the plan card describes whichever format the vendor chose to count.
What ten ads a month costs
Take a modest testing budget of ten 30-second ads a month, or 300 seconds of video. Using the published rates:
- Creatify Aurora avatar: 20 clips at 5 credits each is 100 credits. That outgrows Standard and fits Pro, at $38 a month billed annually.
- Creatify Seedance 2.0: 60 clips at the rate implied by Pro's 36 clips for 280 credits comes to about 467 credits. That needs Max, at $66.
- Predis.ai Standard / UGC: 300 seconds at 25 credits is 7,500 credits. That outgrows Rise at 3,200 credits and fits Enterprise+ at $212, unless you buy add-on credits. Predis.ai sells those at $29 a month, and the page we read does not print how many credits that buys.
These sums assume every second is generated once. Regenerating a bad take multiplies the bill, and so does a higher resolution or a premium model on Creatify's own terms.
What the price per second leaves out
Cost per second is one input, and the plans bundle very different things around it.
Predis.ai sells a wider social workflow. Its UGC Ads Generator takes a product URL or image and returns a script, a talking avatar, voiceover, captions and B-roll, with an in-browser editor and bulk variations for A/B testing. It lists 19+ languages for UGC ads. The Core plan also includes publishing to 10 channels and 60 competitor runs a month, and higher plans add auto posting. A small brand that wants one tool for making and scheduling social content is buying more than seconds of video.
Creatify sells range at the entry price. The $10 Standard plan includes 300 AI actors, 200+ templates and 50+ models, with one generation at a time. Pro raises that to 1,500 actors and five parallel generations, and adds Ad Clone and a tracker of competitor Meta ads.
MakeUGC sells API access on every plan. Its page lists API and MCP access as included from the $29 Starter tier, with 300+ AI actors and 50+ languages. Starter exports at 480p and 720p, and HD and above start on Growth at $39.
HeyGen sells avatar depth. The $24 annual Creator plan includes a custom video avatar with your own voice and likeness, and a free plan offers three watermarked videos a month.
Credit rules also differ, and they change the real price. Creatify's credits expire after two months. MakeUGC's refresh monthly and do not roll over. HeyGen's annual subscribers keep credits until renewal, while its monthly subscribers get one extra month. Annual billing itself is a large lever: Predis.ai's Core shows $19 beside a struck-through $32, Creatify's Standard shows $10 beside a struck-through $15, and MakeUGC advertises up to 51% off for annual billing.
How to run the comparison yourself
Every vendor here offers a cheap way in. Predis.ai has a 3-day trial that takes a card up front and charges when day 3 ends. MakeUGC offers any plan for $1. Creatify's free plan has 10 monthly credits with a watermark, and HeyGen's free plan is described above.
- Write one script and fix its length. Thirty seconds is a fair test for paid social.
- Generate it in the format you would actually run. Avatar, b-roll and faceless output bill differently, so test the one you will buy.
- Record the credits consumed. The account balance tells you what the pricing page leaves out.
- Divide price per credit by seconds of usable video. Count only takes you would ship, which folds regeneration into the number.
- Recheck the pricing page on the day you pay. These figures are a snapshot from 6 November 2026.
Run that once and you will have the one figure no vendor's plan card gives you: what a usable second of your ad costs.