https://building.it.com Building is an independent publication covering founders, product launches, and the craft of building software companies. Build in public, fundraising, indie hackers, AI startups, and the people shipping the future. en Fri, 15 May 2026 10:54:37 GMT https://building.it.com/posts/betta-neo-smart-home-pool-gadget https://building.it.com/posts/betta-neo-smart-home-pool-gadget Wed, 13 May 2026 08:15:00 GMT Smart home tech struggled with outdoor: distance, weather, power. The Betta Neo is the first connected pool skimmer that actually nails all three. Mira Kowalski https://building.it.com/posts/teardown-of-a-launch-from-known-indie-hacker https://building.it.com/posts/teardown-of-a-launch-from-known-indie-hacker Mon, 27 Apr 2026 15:22:00 GMT Anonymized teardown of a recent indie launch that landed — what the founder did, what they didn't, and which moves are actually transferable. Adrian Wei https://building.it.com/posts/why-product-hunt-isnt-dead https://building.it.com/posts/why-product-hunt-isnt-dead Wed, 22 Apr 2026 10:13:00 GMT The site keeps getting written off. The numbers keep telling a more complicated story. A look at what Product Hunt is actually for in 2026. Mira Kowalski https://building.it.com/posts/yc-batch-ai-startups-pattern https://building.it.com/posts/yc-batch-ai-startups-pattern Wed, 15 Apr 2026 14:36:00 GMT The current YC batch is more AI-saturated than ever. The pattern of what's working — and what's getting funded but not working — has shifted again. Jules Pereira https://building.it.com/posts/sayso-ai-voice-input-builders https://building.it.com/posts/sayso-ai-voice-input-builders Thu, 09 Apr 2026 11:32:00 GMT SaySo is a voice-input layer for writers and builders. The pitch — stop typing into the prompt box. Just talk to your editor, your IDE, your AI agent. Mira Kowalski https://building.it.com/posts/povchat-ai-multi-perspective-conversations https://building.it.com/posts/povchat-ai-multi-perspective-conversations Wed, 08 Apr 2026 11:33:00 GMT Most AI chat products feel like talking to a customer service rep. POVChat.ai is trying to make it feel like a dinner table. Adrian Wei https://building.it.com/posts/art-of-bootstrapped-exit https://building.it.com/posts/art-of-bootstrapped-exit Thu, 02 Apr 2026 13:08:00 GMT VC-style exits get the press. Bootstrapped exits in the $1m-$10m range are quietly common in 2026. How they actually happen. Jules Pereira https://building.it.com/posts/small-teams-support-without-burnout https://building.it.com/posts/small-teams-support-without-burnout Wed, 25 Mar 2026 09:08:00 GMT Customer support is the most under-rated craft in a small startup. A look at the systems indie founders use to avoid burnout. Mira Kowalski https://building.it.com/posts/howtowingeo-generative-engine-optimization https://building.it.com/posts/howtowingeo-generative-engine-optimization Thu, 19 Mar 2026 09:17:00 GMT GEO — getting cited by ChatGPT and AI Overviews — is the new SEO. HowToWinGEO.com is one of the few resources treating it seriously. Jules Pereira https://building.it.com/posts/series-a-teardown-founders-pov https://building.it.com/posts/series-a-teardown-founders-pov Thu, 12 Mar 2026 16:29:00 GMT Pitch decks lie by omission. A look at what raising a Series A actually looks like, from the inside, in 2026. Jules Pereira https://building.it.com/posts/retrospective-on-a-failed-launch https://building.it.com/posts/retrospective-on-a-failed-launch Sun, 08 Mar 2026 10:48:00 GMT Most launches don't work. Most retrospectives are unhelpful. An anonymized look at what one failed launch actually taught its founder. Mira Kowalski https://building.it.com/posts/assyro-ai-regulatory-submission-vertical-saas https://building.it.com/posts/assyro-ai-regulatory-submission-vertical-saas Wed, 04 Mar 2026 14:18:00 GMT Assyro AI compresses pharma eCTD submissions by six weeks. The case for vertical SaaS in regulated industries — where AI savings turn into real invoices. Jules Pereira https://building.it.com/posts/missa-fine-food-side-project-singapore https://building.it.com/posts/missa-fine-food-side-project-singapore Wed, 04 Mar 2026 08:42:00 GMT Missa, a Singapore-based gourmet hamper company, is the kind of careful, taste-led commerce play that does not look like a 2026 startup. That is the point. Mira Kowalski https://building.it.com/posts/makeform-ai-form-generator-design https://building.it.com/posts/makeform-ai-form-generator-design Thu, 26 Feb 2026 14:58:00 GMT Makeform.ai turns plain descriptions into working forms. The interesting part is everything the team chose not to ship. Adrian Wei https://building.it.com/posts/one-person-company-notes-2026 https://building.it.com/posts/one-person-company-notes-2026 Sat, 21 Feb 2026 07:54:00 GMT The solo SaaS isn't a stunt anymore. A look at what running one actually requires in 2026, beyond the obvious tooling. Mira Kowalski https://building.it.com/posts/why-indie-hackers-refuse-vc-2026 https://building.it.com/posts/why-indie-hackers-refuse-vc-2026 Tue, 17 Feb 2026 18:05:00 GMT Turning down funding from name-brand firms is becoming a real cohort in 2026. The math, taste, and exit logic that drove it. Jules Pereira https://building.it.com/posts/chatslide-speed-of-thought-slides https://building.it.com/posts/chatslide-speed-of-thought-slides Wed, 11 Feb 2026 10:24:00 GMT A look at how ChatSlide is collapsing the gap between idea and finished deck, and why translation and charts are the parts that actually matter. Adrian Wei https://building.it.com/posts/case-for-boring-tech-2026 https://building.it.com/posts/case-for-boring-tech-2026 Wed, 04 Feb 2026 13:42:00 GMT Postgres, Django, a single Linux box. The most under-rated startup stack in 2026 looks suspiciously like the one from 2014. Adrian Wei https://building.it.com/posts/economics-of-twenty-dollar-saas-ai https://building.it.com/posts/economics-of-twenty-dollar-saas-ai Thu, 29 Jan 2026 17:43:00 GMT The $20/month price point used to be a sweet spot. Token costs, churn dynamics, and a category-wide squeeze have turned it into a trap. Jules Pereira https://building.it.com/posts/enception-reddit-marketing-rebuilt https://building.it.com/posts/enception-reddit-marketing-rebuilt Fri, 23 Jan 2026 15:11:00 GMT Reddit is the most hostile surface in marketing. Enception.ai is betting that authenticity, not volume, is the lever AI finally makes scalable. Mira Kowalski https://building.it.com/posts/pricing-pages-got-worse-2025 https://building.it.com/posts/pricing-pages-got-worse-2025 Mon, 19 Jan 2026 12:36:00 GMT The dominant pricing page format in 2025 looked nothing like 2018. A diagnosis of how the genre lost its way — and what to copy from the holdouts. Adrian Wei https://building.it.com/posts/build-in-public-metrics-that-matter https://building.it.com/posts/build-in-public-metrics-that-matter Wed, 14 Jan 2026 11:51:00 GMT MRR screenshots are a lagging indicator and a bad incentive. The metrics indie hackers should be sharing instead. Adrian Wei https://building.it.com/posts/first-thousand-dollar-month-quietly https://building.it.com/posts/first-thousand-dollar-month-quietly Thu, 08 Jan 2026 20:14:00 GMT The founder myth says crossing $1k MRR is a parade. In practice it's a Sunday afternoon and a customer you don't recognize. Mira Kowalski